education in animal welfare, training & behaviour
- Enrol anytime throughtout the year
- Study from anywhere in South Africa
- Choose from 25+ courses
- Anyone can register except for our Advanced Diplomas
- Each module has a limit of 4 months or finish as quickly as you like
- No exams – you are assessed on your course work
- Payment options available
- Internationally recognised
News
Progressive Dog Trainer Higher Diploma starts 17 May 2025.
The higher diploma course will run once this year, so be sure not to miss out! Going forward all webinars will run from 2pm-5pm on Saturdays and the practical lessons will run from Cape Town at the same time. The practical classes for Johannesburg will run from 8:30am in Modderfontein, Edenvale. For more information view the web page here: Canine Courses | Pet Sense College
Progressive Dog Trainer Diploma starts 13 September 2025.
Your essential introduction to the art and science of dog training. This course lays the groundwork by immersing you in fundamental theories, practical techniques, and behavioural insights that enable you to understand and communicate with dogs effectively. You will acquire a well-rounded skill set, covering everything from basic obedience to positive reinforcement methods, ensuring that you are equipped to build a trusting relationship with your canine clients. Designed for those beginning their journey in dog training, this programme provides a clear, structured learning path that paves the way for future specialisation. By the end of the course, you will not only have mastered the basics but will also be prepared to tackle more advanced challenges with confidence and expertise. View the web page here: Canine Courses | Pet Sense College
NEW COURSE LAUNCH!
In celebration of our 10 year anniversary, we have launched the much-anticipated- PET CARE BUSINESS MANAGEMENT DIPLOMA.
The Diploma in Pet Care Business Management is designed to equip learners with the knowledge and skills required to succeed in the dynamic and rapidly growing pet care industry in South Africa. The course covers essential topics, including entrepreneurship, marketing strategies, financial management, and customer service, with a strong emphasis on animal welfare, and mental well-being.
This course offers practical insights into identifying opportunities, managing pet care businesses, understanding client needs, and maintaining professional standards in a culturally diverse and evolving market. By the end of the diploma, learners will be empowered to establish and grow sustainable pet care businesses that prioritise animal welfare and customer satisfaction.
Course Goals
By completing this diploma, learners will:
• Gain a comprehensive understanding of the South African pet care industry and its unique challenges.
• Develop key entrepreneurial skills to identify opportunities and launch successful pet care businesses.
• Learn to create and implement effective marketing and financial management strategies.
• Understand the importance of cultural sensitivity and inclusivity in client relations.
• Promote animal welfare through ethical practices and compassionate care.
• Maintain mental well-being and manage workplace stress effectively.
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Target Audience
This diploma is ideal for:
• Aspiring pet care entrepreneurs.
• Existing pet care professionals looking to enhance their business skills.
• Individuals passionate about animal welfare and client relations.
• Pet care practitioners aiming to improve their marketing, financial, and customer service strategies.
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Course Modules
• Module 1: Introduction to Pet Care Entrepreneurship
• Module 2: Marketing Strategies
• Module 3: Financial Management
• Module 4: Customer Service, Client Relations, and Pet Welfare
The Diploma in Pet Care Business Management provides learners with the tools and insights to build sustainable, client-centric pet care businesses in South Africa. By focusing on entrepreneurship, marketing, financial management, and welfare, this course equips students with the knowledge needed to thrive in a competitive and evolving industry.
Estimated Course Duration: 200 hours, including reading materials, assignments, and practical projects.
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Module 1: Introduction to Pet Care Entrepreneurship
This module introduces learners to the fundamentals of entrepreneurship within the pet care industry, with a focus on the South African market. Key topics include:
• Understanding the South African pet industry
• Developing entrepreneurial skills
• Recognising key business opportunities
• Mastering the entrepreneurial process
• Finding and establishing a niche market
• Assessing industry trends and consumer behaviour
• Understanding the impact of COVID-19 on pet ownership
• Establishing Business goals and SMART objectives
• Exploring business structures and legal considerations
• Creating a business plan
Learning Outcome: Learners will understand the South African pet care market, identify business opportunities, and develop entrepreneurial skills to establish and grow a successful pet care business.
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Module 2: Marketing Strategies
This module explores effective marketing strategies tailored to pet care businesses in South Africa. Key topics include:
• Understanding marketing concepts: segmentation, targeting, positioning, branding, promotion, place, and pricing.
• Identifying and understanding your target audience.
• Conducting market analysis and defining a target market.
• Developing marketing initiatives such as social media strategies, community events, and referral programs.
• Advertising and its relationship with marketing.
• Creating effective advertisements and building a strong brand identity.
• Exploring various digital and traditional advertising channels.
Learning Outcome: Learners will be able to develop and implement marketing strategies that effectively reach and engage their target audience, promote their pet care business, and build a strong brand identity.
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Module 3: Financial Management
This module focuses on essential financial management practices for pet care businesses. Key topics include:
• The importance of financial management in the pet care industry.
• Creating a clear business description and identifying revenue streams.
• Budgeting and cash flow management.
• Pricing strategies and the psychology of pricing.
• Financial analysis and reporting for pet care businesses.
• Understanding South African tax laws and compliance.
• Key financial metrics to track and how to interpret them.
• Identifying growth opportunities and minimising financial risks.
Learning Outcome: Learners will gain the financial literacy required to manage a pet care business effectively, including budgeting, pricing, cash flow management, and understanding financial reporting.
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Module 4: Customer Service, Client Relations, and Pet Welfare
This module emphasises the importance of customer service, client relations, and animal welfare in building a successful pet care business. Key topics include:
• The role of empathy, effective communication, and cultural sensitivity in client interactions.
• Addressing the diverse needs of pet owners across South Africa.
• Conflict resolution strategies in pet care services.
• Understanding traditional animal roles in indigenous communities.
• Effective communication strategies, including language considerations and technology use.
• Establishing trust and delivering personalised care.
• Promoting mental health and well-being among pet care practitioners.
• Understanding animal welfare and ethics, including the Five Freedoms.
• Exploring customer personality types and tailoring services to meet their needs.
Learning Outcome: Learners will develop the skills to provide exceptional customer service, build strong client relationships, and promote animal welfare practices, ensuring both business success and animal well-being.
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Course Details:
Study Level 4
The study Level relates to the how demanding the course is. 1 is beginner and 5 is HND / Foundation Degree level.
4 Module Course
This course is delivered in 4 study modules which need to be passed to gain the qualification.
Fees: Including VAT
Course fee – R10 900 (includes registration and 4 modules)
or
Pay as you learn option – R1750 registration (once off) and R2400 per module.
An exciting LMS system available for this course. Bringing you an interactive experience in studies.
Celebrating 10 Years of Excellence at Pet Sense College!
We are thrilled to announce that Pet Sense College is celebrating its 10th anniversary! Over the past decade, we’ve grown from offering just 7 courses to now providing over 30 courses, catering to a wide range of interests and professional needs in the pet care industry.
One of our proudest achievements has been attaining accreditation with the International Council for Online Educational Standards (ICOES), ensuring that our courses meet high-quality standards and provide valuable, recognized qualifications.
To mark this milestone, we are excited to launch a brand new diploma aimed at pet care business owners and entrepreneurs. This diploma in Pet Care Business Management is designed to equip you with the skills and knowledge needed to succeed in the competitive world of pet care business.
The new diploma will include the following modules:
– Module 1: Introduction to Pet Care Entrepreneurship
– Module 2: Marketing Strategies
– Module 3: Financial Management
– Module 4: Customer Service, Client Relations, and Pet Welfare
We believe this new addition to our offering will be a game-changer for those looking to start or grow their pet care business. The launch is scheduled for the end of January 2025, so stay tuned for more details!
Thank you for being a part of our journey over the past 10 years. We look forward to continuing to support and educate the next generation of pet care professionals.
Black Friday 2024
Black Friday is a widely anticipated sale event in South Africa, and this year we are discounting our courses by a whopping 35% or 10% off your 1st module purchase for the Pay-As-You-Go option. Valid from 25-30 Nov. Enroll now and start latest by end of Feb 2025.
Does not include the Progressive Dog Trainer Diploma level one and two.
New Business course to launch 2025
As part of our anticipated 10-year celebration, we are finalising the development of our new course aimed at pet care business owners and entrepreneurs in South Africa. This exciting course will delve into vital subjects such as understanding the pet industry, business planning and setup, marketing and branding, advertising, financial management, and leveraging social media.
International Council for Online Educational Standards
Pet Sense College is proud to confirm that our courses have been successfully evaluated and we are officially accredited. One of the key benefits of ICOES is the provision of high-quality, verifiable, and cost-effective certificates for online graduates. These certificates are internationally recognized and serve as a testament to one’s accomplishments, increasing market value and offering a visible validation of achievement. Have a look at the About Us Page for more info.
Installment option Now Available.
Pay off your course by paying in installments. The registration fee and 1st module payment is required upfront, thereafter you can pay a minimum of R500 at a time for your next module. Please note that your next module must be paid up, before we will release it. Your deadlines for submissions must still be adhered to. This means you can pay over 4 months.
Price Drop!
We know that the economy is not doing well, and load shedding is hitting us all hard. With this in mind, we reexamined all our course prices and adjusted them to the fees we charged almost 4 years ago. Have a look through our website and you’ll find something to suit your pocket.
Dog Grooming Courses are Here at Last!
We have partnered with leading experts and now offer dog grooming courses. Starting with the basics, you can study all the way up to becoming an expert dog groomer. Included in these courses are video lessons, lesson notes, slides, modular assignments, bonus lessons, quizzes and practical assignments. We’ve even included some fun exercises for you. These courses follow our strict ethos of no pain, no fear and no force. These exciting courses are now available. Have a look at the Professional Dog Grooming Academy tab for more information about these cutting-edge courses.
Have a look here: Professional Dog Grooming Academy | Pet Sense College
Pay off your course with Mobicred.
Mobicred offers you the freedom to pay off your full course purchase by using the Payfast payment method. When you choose this option, you will pay monthly installments to Mobicred. It’s similar to buying on account at a clothing shop. You receive the full course and can study at your pace while completing your payments. Simply select the Mobicred option when checking out.
NEW COURSES ANNOUNCEMENT
We are very proud to introduce the following new courses to our students.
PET SENSE COLLEGE COURSES
Categories

canine courses

advanced courses

feline courses

equine courses

other animal courses
